Western Mass Auto Insurance


Before working with Morr Creative, Western Mass Auto Insurance was struggling with an online presence as it couldn’t get the attention of its target audience. They only ranked on the first page of Google for 4 keywords, which meant that their website wasn’t ranking high enough to get clicks by potential customers. Their primary concern was that their services would go unnoticed if their online visibility isn’t boosted. Trying to make their website rank higher on industry-specific keywords and to reach out to the local audience, Western Mass Auto Insurance turned to Morr Creative for help.


Digital Strategy

Search Engine Optimization (SEO)


Our strategies revolved around combining SEO activities (like website audit and assessment, keyword research, competitor analysis, business profile listings, etc) and content marketing activities (publishing keyword-rich, engaging, and informative content) to increase rankings. They wanted to rank their website higher for more leads, which would ultimately mean more conversions. After conducting a thorough analysis of their current digital marketing strategy, Morr Creative understood that Western Mass Auto Insurance was struggling with customer engagement, which was heavily impacting the demand for their services. We came up with a comprehensive SEO strategy for them that included: Content marketing through articles, blogs, social media marketing, and Google My Business Listings optimized for their target locations. We wanted to communicate the client’s message in a visually appealing and easy-to-understand way as well, so we focused our SEO services on creating riveting blogs. From talking about auto insurance basics to assisting new customers with how renter’s insurance works, these informative blogs and infographics covered everything. The combination of our SEO strategy and conversion-boosting services caused a spike in the number of leads generated to their site—resulting in a whopping 29.34 percent increase in organic traffic! 966 people called Western Mass Auto Insurance based on their Springfield listing. 895 people called the client via the Indian Orchard listing. Overall they received 1700 inquiries from potential customers in less than 90 days.

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